Millie Wallace Level 3 Media

Thursday, January 10, 2019

Wednesday, November 28, 2018

producing magazine layouts learning aim B

https://www.slideshare.net/MillieWallace/producing-magazine-layouts

Friday, November 23, 2018

There are five main methods of financing films: government grants, tax incentives and shelters, debt financing, slate financing through hedge funds and private equity firms, individual investors. Financing is crucial towards the cost of film production. You have to finance the money you use on a film so that you don’t over spend and get into financial difficulties. The things a film producer needs to keep in mind when coming to the cost of a film is that the cast and crew need to be paid, facilities need to be hired, equipment needs to be purchased or hired, props/ costumes must be provided, transport between locations must be considered and clearances may need to be budgeted for things such as soundtracks. Public funding comes into financing of a film, as the funding provided by a publically funded agency, from monies allocated via tax relief, the national lottery, or funded via grants to support the arts from the department of culture. Examples of funding within film making can be BFI who is the leading agency for the film in the UK. They fund over £26 millions of lottery fund to support film development and distribution of activity in the UK. The creative England fund offers a number of funds for development and production funding. All strands have flexibility with respects to international projects. Creative England is particularly interested in projects from regionally based film makers or which have a strong regional voice. To help with recruitment, BBC films committed to finding and developing new talent, collaborating with some of the foremost writers and directors in the industry. Applicants usually get in contact with BBC films via an agent or individually, as an established producer. BBC films cannot accept unsolicited material. Private funding refers to funding accrued from investors, therefore the film production often has to be seen financially attractive. Examples of this include equity financing which is having investors contribute money to the production in exchange for a percentage ownership interest in the film the profits derived from the exploitation of the film. Another private funding technique is crowdfunding which means it collects multiple investments via private donations.

One of the main advantages of private grants is the limited amount of regulation of awards for grant recipients. Private grant recipients typically do not have to wait for multiple authorizations from a bureaucratic management system before receiving their awards. Additionally, the qualification process can potentially be much simpler for applicants than that of public grants. For example, a private grant may not require a lengthy proposal to receive grant money, unlike public grants that may require an in-depth explanation of how you plan to use the funds. Fewer applicants apply for private grants, increasing your chances of receiving a grant award. Because private grant institutions are not held accountable for their actions by voters and other legislatures, applicants and grant recipients may face problems with project support, rejection and getting their voice heard. For example, if you submit an application for a private grant, the institution has no responsibility to inform you of why you they denied your proposal, unlike publicly funded grants. If you feel the grant process is discriminatory or unresponsive toward recipients, you may not be able to seek help from a higher authority. Private grants may also award smaller individual grant amounts due to limited resources.

Public grants are set into motion by legislative bodies, greatly increasing the resources and accountability of the grant project. For example, if you have problems with the disbursal of your public grant, staff members are available to personally follow your case. You can address any continuing problems with the grant program with legislators using public hearings. The amount of available money for public grants is usually greater than that of private grants, leading to overall larger awards. Additionally, a public grant is more likely to cover all of the expenses of your project due to its size. Public grants follow strict application deadlines and procedures that can cause problems for applicants. For example, an application submitted five minutes passed an 11:59 p.m. deadline might not be accepted due to the grant's rules. Because taxpayers fund public grants, the programs carefully select who qualifies for the award. The grant program may be averse to funding a new idea or something that is not proven to work yet. Additionally, the funding of public grants is subject to the ebb and flow of the political tide. The next party in office may choose to cut the resources for a particular grant.

Timescales:

Time scales are effective management of time essential to pre-production. Cast and crew will often Have other commitments in their schedules therefore planning must carefully consider when all the required components are available at any given time. This makes you question if all the equipment is available at the times required. Realistic schedules for production must be accurately thought through if shooting overruns this can impact not only cast and crew’s availability but also the budget being spent. An example of this is avatar as it took ten years to produce and its planned release into cinemas in 1999 however was released in 2009 due to the producers having to wait longer for the production of technology so they could create Pandora with the special effects needed. From this it is the highest grossing movie of all time.

Facilities:

A key element of pre-production is the consideration of what materials and equipment will be required in order to produce a successful film. Keeping in mind the producer needs to consider what equipment will be used and where will provide it for them, do they have to pay a cost or can they hire them out at a cheap charge, and is there any of the specialist equipment needed such as certain special effect cameras and lenses for the better effect on the film. They can also consider the mise en scene of the film such as props, costume and its setting and are they required at certain times. Also following through the pre-production they have to think ahead to post production in terms of software editing and if they will be able to use things such as special effects software and Foley tracks.

Locations:

The method commonly used is the Reece. A Reece is a set of questions you answer to see if a location you are thinking of is suitable for what you are wanting to do with your film. The questions involved are usually: how long does it take to travel, do you need permission to use this area, does it look appropriate for the content you are needing, is the area safe to film in and also will it cost anything to use that area. This idea of a Reece is useful because it shows if the location you’re planning to use has a risks or holds any limitations for your work. These kinds of questions help to decide if this is your ideal place for filming and when looking for these answers, the judging of locations will be stronger and much more accurate than before. Examples of limitations and risks with finding your locations could be a kitchen and risks in this area can be sharp equipment or hot surfaces and another risk could be in a public area and people not wanting to be in sight of the camera and being told off for producing work in a populated area. When filming productions, before any actual shooting can take place, the locations must be found or built (if making a set). In some situations, permission to film in certain areas will be needed, as the land could be private property.

Personnel:

Not only do we need to consider cast and crew within our film, it is essential to consider extra people needing or even specialists who can ensure your film is running smoothly and examples of these people can be stunt crew or advisors for the film. Giving certain people certain roles has to be carefully chosen as each person’s job needs to be matched up with their skills.

Additional materials:

This includes required things included for production of production and the post production of a film. This includes scripts and story boards, original filmed materials, archive or library materials, props and costumes and assets which are anything purchased or produced for production which carries value. Story boards are required to give the producer a brief insight into how their work is going to play out. This gives them something to go off and lets the producer have a starting point. Props and costumes will need to be required as there will be some sort of cost around this so this would also link into their financing. Also the library materials such as sound will have a cost which therefore also comes into the financing area.

Codes of practice/ regulations:

Health and safety is ab era that needs to be considered for this as rigorous health and safety risk assessments must take place and be stored. And also copyrighted materials must be documented and obtained. When creating productions, copyright is something that can stand in the way, and can limit you. For example "music" copyright is one of the main limitations. When someone wants to use some copyrighted music in a film, they have to buy the rights to use the song, although this can be very expensive. Although in some situations, "fair use" allows copyrighted music to be used for free. For example if someone was doing a parody of a film, and used the same music from the film (for example star wars), then this would be under the "fair use" rule and they would not be breaking copyright law, by not paying for the music. When filming productions, before any actual shooting can take place, the locations must be found or built (if making a set). In some situations, permission to film in certain areas will be needed, as the land could be private property. Ofcom is a regulatory body that has control over certain things that companies and crew can do when shooting something. They are what makes the sure the UK have a large variety of TV shows, that fit to the editors code of practice, not breaking rules e.g. being too violent. A pact is involved as the producer’s alliance for cinema and television campaign for producer rights.

The proposal:

A proposal is an aspect for all projects to consider. This is a visual representation of what the film is going to look like and this gives a brief outline to other film producers in the same production line. This helps to recruit team members onto your film as this outline will excite other crew members to come join the production of this film. Included in this proposal, will be brief biographies of the crew that is to be included in this production, this includes director, writer, producer, sound editor, photographer. It includes information that shows why they would benefit this project that is being announced and will show their experienced within the production of this film. Once this has been done, a script can e written

Scripting: master scene script:

The accepted formatting for film scripting is done in what is called a master scene script. Prospective studios will not even read scripts that are not produced in this format. The characteristics of a master scene script is scene heading, action, character name, parentheticals, dialogue, transitions. The first element is the scene heading - often called the slug line. All screenplays written in the master scene format are broken into individual scenes not cuts. Each scene heading is written in all caps and begins with INT or EXT for Interior or exterior. This is followed by the name of the location and a designation of day or night. The second element is the action portion of the script. This is written in present tense language and should only include what can be seen and heard. In other words, no writing about what people are thinking - this is a film you’re making not a novel. Sounds Effects that are key to the story but heard off screen need to be put in ALL-CAPS as well as the name of a character when you first introduce him or her. The next element is the Character name. This goes on its own line in all caps. If the character is off screen or delivering a voice over you can designate it so with an O.S or a V.O.Underneath the Character name are Parentheticals that shade the meaning of the dialogue delivery. Remember the key to the Master Scene format is Readability so only include parentheticals that are absolutely necessary for understanding the context of the story. Then there are the dialogue blocks which are written in their section off set from everything else. The final element is the scene transition. This is a holdover from the continuity script days. These go on the far right of the script and explain the transition between scenes. Again, the purpose of this format is Readability so only include transitional elements when they are absolutely important to the story you’re trying to tell.

Scripting: shooting script:

A spec script is a screenplay that’s written “on speculation.” That is, you, the screenwriter, write the script without any development contract or promise of payment in place, in the hopes of getting it optioned, sold, or gaining representation by an agent. Its how most screenwriters break into the industry. But the spec script will undergo many changes between the time it’s first optioned or sold, and the time shooting begins for the movie. That leads us to a shooting script, a script that has been vetted, changed, rewritten and is now being used as the blueprint for filming the movie. It’s a different animal than the original spec, in a few fundamental ways. These changes are necessary as the master scene can be changed and the final script is a final confirmation of what will take place and this will give the production company a final look at what will be produced.

Storyboarding:

A visual aid makes it much easier for you to share and explain your vision for your video with others. We’ve all had experiences where we were trying to explain something and the other person just can’t see your vision. The core of this issue is that most stakeholders don’t have the experience of visualizing something off of a text deliverable, such as a script. When you have a storyboard, you can show people exactly how your video is going to be mapped out and what it will look like. This makes it infinitely easier for other people to understand your idea. When you storyboard a video you’re setting up a plan for production, including all the shots you’ll need, the order that they’ll be laid out, and how the visuals will interact with the script. The storyboard is a starting point or suggested thorough line around which you can plan your coverage (all the angles you will shoot of a scene). This really comes in handy when you’re making your video, as it ensures you won’t forget any scenes and helps you piece together the video according to your vision. While it may take you a little while to put your storyboard together, in the long run it will save you time in revisions later. Not only will it help you explain your vision to your team, it will also make the creation process go more smoothly.

Shooting schedules:

A shooting schedule a plan that every film, TV show, and commercial follows to make sure the production goes smoothly. It's a simple breakdown of the scenes, talent, time, cast, company moves, and day breaks. The Director, Cinematographer, and Assistant Director will collaborate on the shooting schedule. It's important all of them to be in sync. They can also help one another with the intangibles of each scene. Each person brings their previous experience to the table, and they help define what a shooting schedule for this project is.

Other paperwork:

A day out of days report, or DOOD, is quite simply a chart. On one axis, the chart shows the names of all of the characters in the film, sometimes with a note about which actor is playing which character. Each character is numbered, and they’re usually listed in order of importance to the story – for example, the protagonist is “#1”. The numbers in this scheduling document correlate to the numbers in all other documents. On the chart’s other axis, you’ll find all of the days in the film shoot. Here, in each box, you’ll find a notation that indicates whether an actor is working on the day represented by that box.

The Script Breakdown. This isn’t a scheduling document so much as a process that leads to other documents being created. The script breakdown sets the stage, so to speak, for the rest of what we’ll be discussing today. Before you can create a scheduling document, you need to break the script down into its constituent parts and, if you’re using scheduling software, enter those parts into the system.

The functions of pre- production:

The creation of a video is usually broken down into three parts, each playing a vital role:

1. Pre-Production – the concept creation and planning phase.

2. Production – the execution resulting from the pre-production plan.

3. Post-Production – the capturing editing and special effects.

Pre-production is the most crucial aspect for the outcome of the project as it allows video project to run smoothly from start to finish. The idea od having a master script can allow tweaks to be made to the production and ideas can be changed to constantly improve the production of the films. Budgets can be managed due to the financial side of things where the producer creates an overall budget for the making of the film and the props, costume etc. can come at a cost however this can be changed through loaning and hiring to keep the costs low. Also time scaling towards the budget it beneficial as they will have whatever is needed for when they specifically need it causing less corruption in the production of the film.

Purpose of pre-production:

Looking at the legal aspects of the functions of pre-production are examples such as filming people. There are several rights which apply to the use of a person’s image which filmmakers should consider, particularly when filming in the streets of the UK. Where consent has not been given, film makers must decide if they can use the image they got and if so how they can avoid showing anyone faces in the scene. Filming buildings is another issue as there is legal issues to consider within the UK. Buildings are protected by copyright under English law. It is worth bearing in mind that you may need to position yourself on private land in order to film certain buildings. This will require consent of the landlord and/or owner of the land in question. Many apparently public spaces are actually privately owned portions of land which are made open to the public for very specific purposes, not including filming. Additionally, if you want to film inside a building, you will certainly need the permission of the building owners. Copyrighted material such as building logos or companies being shown within these settings may have to be distorted or blurred from vision as this could cause legal issues with those companies and that can put an effect on budgeting. Health and safety in the production of films can involve insurance of the actors and of course consent of these actors has to be done before they can use any of them. This insurance helps actors with trauma they might endure in the filming process. An example of this is within star wars, Harrison Ford injured his ankle of the set of the scene and insurance helped cover medical funds which helped the budget to not increase for this film.

Sunday, November 4, 2018

fictional film codes and conventions

Film production assignment

Psycho- Alfred Hitchcock: horror

Within Alfred Hitchcock’s psycho, there is a very iconic scene of Marion and Norman Bates fully meeting and having a very long and detailed discussion and the use of cinematography is very well used. It was known that Hitchcock didn’t intend to make this film a horror however, the use of this cinematography caused this to happen. Within the scene of Marion and Norman getting to know each other. The camera angle commonly used is a worm’s eye view style as the camera looks up as Norman Bates as he is talking as though he has power over the audience and he has gained this power over the audience however we do not know how at this point. Also within this image as an example collects taxidermy animals which are specifically birds of prey which gives us the idea of the birds control Norman and he is their prey whenever he is in his office of the hotel. This may be why he looks uncomfortable sitting in that room. Also the birds can be looking at Marion as if she is the prey of Norman’s birds, or within a deeper text Normans birds could be reflecting what action he could take later on in the narrative. These taxidermy birds can also be a use of example for mise en scene, due to them being props within the scene. These props really set the tone of the scene and the atmosphere is uncomfortable for the two characters as they speak and these props can also reflect an uncomfortable atmosphere as they are watching the conversation throughout the scene as though they are going to attack either one of them which can foreshadow towards the ending as Marion is hunted down at the end as she is killed as if she is someone prey. Another example of cinematography used within this film, is later on within the film where Marion gets murdered by an unknown person at the hotel. This is where the camera zooms in on the plug hole of the bath Marion is murdered in and it is a twisted zoom of the camera as if we are moving with the direction of the water twisting into the plughole. Following this, the camera fades to Marion’s eye and continues to twist as if we are following the flow of water and this cinematography technique continues to follow the theme of the twisted story line.

The use of sound within this film is recognisable for the murder scene and the sound that goes along with the knife movements. The stabbing of the knife matches the rhythm of the music and this theme tune is non diegetic as it is added into the scene for further suspense. Uses of non-diegetic sound within psycho is when Marion is driving away with the money she stole and we see conversations of what people would say about this. Both uses of sound within this film correlate around a dark theme and tension within the scenes which centres around the uncomforting theme of what could be being foreshadowed.

The editing within scenes of this film are quite consistent within what transitions there are. There are a lot of fades in and out of scenes and this could symbolise the fading of the main characters life coming closer and closer throughout scenes and when it comes to the murder scene, we see the sharp cut editing as there is a high packed action sequence going on.

Within the narrative codes of this film in terms of propps theory, we can see that Marion is more of a hero than any other character type due to her wanting to seek a bond with Norman as she sees him as an innocent character when in terms of this narrative theory the thrill seeker target audiences can see that Norman is quite the villain in these character types. Also Toderovs narrative theory can be incorporated into this film as there is an equilibrium where things are calm for Marion as she settles into the hotel and meets Norman, then there is a disruption within this equilibrium where she starts suspecting things about Norman which leads to someone killing her in her own hotel room, then the new equilibrium is finding out who this murderer is and thin is the stages the thrill seeker audience follows to give the story line an easy following. Barthes narrative codes are also included in this film and this includes the action an enigma codes. The action code is used within the stabbing scene as this is the action of being killed. Also the enigma codes is used through the murder as we don’t see the face of who kills Marion but as an audience it teases us and gives us a riddle to solve which takes us right through to the ending of the film. Marion and Norman are seen as binary opposites also due to the whole man and woman ideology and also one is an introvert and the other is more of an extrovert so both have a different style of characteristic within their characters.

Blair witch project- Daniel Myrick: horror

Blair witch project is a 1999 supernatural horror film upon a documentary style film based on a local legend called the Blair witch. It entails ‘recovered footage’ found years later and released to thrill seeker target audiences who love realistic style thrills. Upon being released included in the film, was a message to the target audience saying the film was based on a true story however, even the target audience who liked these films could handle the idea of something like this being true and many people came out of the cinema in hysterics. This mean Myrick had to release the statement that the film was in fact not real so that the views he got didn’t begin to go down due to false information being spread by audiences.

The cinematography within this film is known to be very iconic due to it being the first known hand held camera film due to its documentary format. The use of hand held camera work makes the film become more of a vlog style cinematography. This creates a bond between the actor and the audience as the use of talking directly into the camera creates a relationship with the actor as it feels as though they are directly talking to you. This direct mode of address intrigues an audience and this includes the hermeneutic code for the audience as we don’t quite know why they are filming about a local legend or what this local legend even is. We also see a few zooming as if we are zooming in with a home- made camera to make it seem like a home- made documentary. The shaky camera movements keeps us unaware of what is happening around the characters and we can only see them in shot and not their surroundings so we see their reaction before seeing anything around them and this helps to create suspense to the audience and gives us a build up to jump scares. We also see this technique in the final scene of the film as there is a sense of distortion and fear within the scene and this can also be reflected onto the target audience.

The mise en scene is best shown in the last four minutes of the film where it shows the characters entering a vacant house. The audience’s eye is attracted to the night vision of the shot used by the camera and the constant moving and shaking of the video camera in multiple directions. The footage uses very low key lighting encouraging the night vision to be used in this scene and this enables the audience to feel the haunted effects of this empty house. The footage uses the zooming in and out of what a basic camera would include and the characters are shown walking about this house looking for their friend and this uses many different angles and viewpoints for the audience as the characters are moving about with the handheld camera exploring this empty house in the woods. The frame is quite loose for the characters to run about in an empty house and are never shown stood still throughout this entire scene showing the intensity of the scene and this will reflect onto the audience’s emotions in this part of the film. Also in terms of the houses shown in the film there is a messy house in the beginning of the film and it is shown to be quite messy making it relatable for the target audience who are teenagers so it is something a teenager can familiarise themselves with and then this film becomes more realistic to them also. The use of colour and lighting in this film is black and white due to it being old cameras that the film is portrayed to be using but then other parts of the film are in colour but not a bright colour it is an unclear style of colour and this gives the effect of it being a home movie. The use of sound within the film uses diegetic sound of thunder when the characters enter the woods as if it’s a warning sign and creates a spooky feel for the characters and audience when watching the film and to the audience this could be portrayed as a warning sign of where they are going isn’t going to be a good place. This creates a sense of unease and the unnatural noises coming from the woods makes it frightening for the characters and when they are uneasy this makes the audience feel as though they know something bad is happening creating a sense of tension for them. Non diegetic sound is use also throughout the movie and this is used at the end of the film in a way that it lures the characters to their death such as screams coming from other characters leading them to go looking for their missing friends which leads the characters to death. Also the editing within the film is known for its documentary style and there is shown some black clips as if the camera has shut off but then we soon come back to the camera to continue the story so this editing makes the home made footage more realistic for the audience and is done to enhance this idea. Within the action based scene there is quick aces editing to replicate this fast moving scene and this gives off the idea that something is happening when the scene is cutting quickly and the audience acknowledges this and it becomes intense for the character to watch and we know what is going to happen leaving us in slight suspense of what the camera is going to show next. There are longer takes however when the characters are looking about and being lured into the house looking for their friend and this elongated scene take can make it quite tense for the audience as we are just constantly waiting for something bad to happen.

In terms of narrative theory within this film, toderovs narrative theory comes into play as the equilibrium is where the characters first enter the woods, the disruption is where their friend gets lost and they have to go looking for him in which case everything starts going wrong in terms of hauntings and then the new equilibrium is where they are all killed and this footage is found and released to the public in form of a film making it realistic. Barthes codes used are the action code as there is hauntings throughout the scenes and then we are left with deaths at the end of the film presented by high pace editing, we get enigma codes as the camera techniques leave the audience in suspense due to us not clearly seeing what goes on in every scene and this delays our sense of what goes on. Also there is a binary opposition within this film between good and evil and it shows who has power over who in the film and in this case it shows evil is more powerful than the good.

Comparing the stylistic codes of Psycho and The Blair Witch Project, we get a different sense of use within the cinematography as one is documented in a handheld way and one is a focused a conventional filming style type. Also we can see more clearly the use of mise en scene within Psycho than we can the Blair Witch film but they are both as effective as each other even though one uses more than the other they both create this mysterious tension throughout the film. Due to one being more modern than the other, the style of filming is messier within the modern style film as it wants to create a more realistic effect than a conventional horror film from a vintage film. Both films create the same tension but in very different ways and the use of mise en scene within the films are very different but give off the same ideologies as each other within murders.

Shaun of the dead- Edgar Wright: comedy

Shaun is a directionless Londoner who is cau

ght up in a modern day zombie apocalypse. It is one part of the three part cornetto trilogy followed by Hot Fuzz and The Worlds End. The cinematography within Shaun of the dead, the opening titles shows a collection of establishing shots, open framed, long shots, and particularly the location of the film. The setting is presented as quite small and a mundane town due to it being so quiet. The shots are blended together as though the audience don’t see the editing between the different camera shots. The shots capture and establish the humorous tone of the film and create sequences to show us where we are in the film. There is multiple tracking shots instead of being cut together we can see scenes of the characters following the camera as they are walking so we don’t get given multiple angles and we get a smooth scene which helps the scenes flow. The shop scene holds the most detail within the conventions of film. The cinematography in the shop scene is that the scene is taken all in hand held shot making it look more natural as if we are walking along with Shaun to the shop. Within the mise en scene of this, the lighting is giving off very discoloured vibes and very blue and cool tones which signifies the idea of bad or unwelcome mood within the film maybe foreshadowing towards the apocalypse that is yet to appear within the film. Also the use of sound within the shop scene is the radio which comes into use of non-diegetic sound and this gives the scene a more natural take as it isn’t sound added to add extra effect it is there and we can hear it clearly and radios within shops are common so as an audience we can familiarise ourselves with this shop as it is a very standard British shop. Within the performance of this shop scene Shaun has just got up for work and comes across quite tired however he walks to the shop unaware of his surroundings and his performance is almost zombie like which foreshadows the zombies yet to come. The editing in the film is most recognised for its use of montage within the zombie apocalypse and this gives of the comedy style effect of the film and it sets the genre mood. The editing of the scenes are very long takes for the camera as if we are following the movements of the characters due to their being action in the film also, we can take the ‘adventure’ with the characters as if we are there with them.

In terms of narrative for this film, Shaun comes across as the hero as he leads a group of people to safety and survives the zombie apocalypse. Also we see Liz as the princess as it is Shaun’s partner who is being told to leave him but move the zombie apocalypse happens and he saves her, this is his reward and they live together after. All of Shaun’s friends who battle the zombies can also be seen as the helpers. Toderovs theory can be shown through the equilibrium before the zombies arrive then the disruption can be shown when Shaun realises there is an apocalypse and the new equilibrium is where he has battled through it all and life from there turns back to how it was at the start only Ed is replaced by Liz who is shown as a better companion for Shaun. Barthes codes are shown through the action code of battling through the zombies which gets gory for the audience but is comedic due to the reactions of the characters and also enigma codes are there due to us not knowing where the story line is going to take us a an audience. There is also a cultural code due to it being based in Britain we see a very British setting in London showing it as cold and the poverty is high as shown within the scenes of the housing and people around that area and it is just how British life is round those urban areas and it is expensive to live in that sort of area when you have a job like Shaun has.

Step Brothers- Adam McKay: comedy

This film is based on two men who are forced to live together as they don’t know each other until their parents romantically connect. Within the opening of the film the two characters are dressed regular suited to where they work and what they are like personality wise. This shows the audience that they are just regular people living regular lives and this gives the state of the equilibrium and everything is at its normal every day state. The main characters Brendan and Dale represent their lazy attitude through their stay at home lives which is represented through them lazing around watching TV and playing games which on the other hand their parents are smartly dressed representing stable jobs and being dedicated to living a good life for their kids. This could give them higher power over the other two characters as they are out making money for them to live in that house with them and provide food. Within the lighting there is an overall high key tone which represents a happy mood. This creates the style of the genre which is a light mood showing this film is going to be fun to watch portraying its comedy and how much of a light hearted film it is going to be. When the two boys’ parents meet, the mother of one of the boys is in a crowd of people where she may not be seen to well by the other boys father however within the scene the mother is in high key lighting whereas, the audience behind her are in low key lighting to make her stand out and be seen making this scene for the audience the equilibrium of the story and this shows the audience how the story is going to flourish. The immaturity of the characters is brought across through the props within the film as Brendan is shown playing a toy guitar and they are seen eating nachos which is more like a child’s favourite food and the fact they own a toy guitar and not a real one shows they can’t be relied on just like a child which brings humour to the audience as a laugh as they are grown men with the characteristics of 9 year olds. Within the editing, there is a lot of cross editing between the two characters and this gives us a intro to both characters at the same time so we are equally getting to know one person as much as the other and we can establish as an audience this is who the film is going to revolve around. The cross cutting also symbolises a sense of a broken home as both families have split off which can portray these two families coming together to create a secure home. Within the sound of this film we hear a non-diegetic sound track to begin with as it is upbeat and catchy and entertains the audience and also helps set the scene of the genre which is a light hearted style film. Most of the sound that fits in with the style of genre is the sound tracks and we can also hear these faded in the dialogue of scenes the help keep that upbeat and fun style scene for the audience to enjoy and shows this will be a fun film to make them laugh

The use of cinematography, we are given an establishing shop straight away and this is giving us a state of where we are as an audience and where the film is going to take place giving us as an audience time to become familiar with our surroundings making it easy to follow along the story. When we are introduced to the characters we are given mid shots of them as it is enough camera space to show their costume, performance and an understanding of what this character is like. This can also help us relate to the characters also with their body language. When Robert and Nancy first meet, we are given a shot reverse shot so we can see both of their reactions towards each other.

Within narrative theories for this film, we can see that propps narrative theory that both the boy’s parents can be seen as the hero’s as they bring their two families together which is the positive part of the film. The two boys who are brought together can be seen as the helper due to not liking each other at the beginning and trying to tear the family apart, they soon learn to appreciate what is going on and help their parents be happy together. Toderovs theory can be used as the equilibrium is shown before the two parents meet so everything is normal here and then the disruption happens when the two boys meet but don’t like each other and then the new equilibrium is where they start to get on and they become a happy family. There is some Barthes theory in here also as there is some action in the film where the two boys have physical fights together when they don’t like each other and this also leads to an enigma code for the audience of whether the two boys are going to choose to get along or and it difficult for the two parents to be together.

Between Shaun of the dead and step brothers we can see a dramatic change in British culture and American culture as the comedy is very different. Shaun of the dead is more of a relatable film for British viewers and Step brothers is a more over exaggerated style comedy that is guaranteed to make you laugh whereas the British comedy would only appeal to British viewers for Shaun if the dead. The mise en scene is also different based on culture as the housing is bigger within American films and the British culture is shown as quite brutally honest as it is shown dull and boring. Within their narrative codes the British based film has more of a high energy story line as we can see the dramatic change in the story and this is shown through the sudden appearance of the zombies whereas you have to focus and watch the story of step brothers to see the change in characters clearly.

The

Wednesday, October 24, 2018

digital vs print magazine assignment learning aim A

The purpose of this glamour magazine is to inform readers about the latest top fashion tips of spring 2018. At first glances you can see that the colours used are a white and copper toned theme. These are colours associated with spring and we can see that the target audience will be women as it is a women’s based magazine, supporting this is the dominant image of the woman. The codes and conventions of the layout of this fashion magazine are set out with a theme within the headline and the main cover line are both set out the same with the same font and format of colour which is like a copper mixed with a gold colour which women like to use these colours a lot around wedding seasons maybe contrasting with the white dress the model is wearing. This colour combination with the gold headings and white background portrays a wedding theme which could present a hierarchy of self-love within this article. The sub headings of the article topics are surrounding positivity and self-love and examples of these are ‘smile goals’ and ‘pride and joy’ which reflecting onto the reader, this therefore makes the dominant image of the woman a role model. The layout of the mast head or magazine company name in this instance, is took over by the dominant image of the model as her head covers multiple letters, however we can till identify the company name as the letters we are able to see is easily recognizable and this magazine is known as a common published magazine so it will be quite popular and easy to recognize. Keeping on the subject of the dominant image, the model is showing facial expressions of happiness and positive style vibes. There is also a secondary lead within the front cover of the article which is the boldest subheading talking about the new project of Georgia fowler. This secondary lead will have been placed at the top of the front page due to the reader reading top to bottom and this is where their eyes will go first when reviewing it before buying it. This interests the leader more than they was just looking at the front cover. Having the text of this models name n larger writing, the secondary lead would overall be this models name as she is well known and this will be intriguing to fans also. The strapline for this front cover is placed at the bottom of the page in smaller writing compared to the mast head and also the subheading article story lines. This could imply that the strapline isn’t as important as any of the other text on the page however, it is still noticeable due to its importance and giving of the characteristics of a fashion magazine by using the word ‘fashion’ to address the audience of its genre. Although there is no proper caption to go with the dominant image of the model, there is a piece of text that could act upon this role as it tells us who the image is. The image showing the model is also supported by a subheading saying ‘Georgia Fowler’ which establishes who the person is and educates us as a reader. The kicker within this front cover is the subheading of ‘self-confidence’ and this is given off through the image as she is seen very happy and is giving off these connotations of being happy with herself maybe reflecting on a past struggle which is now overcome and showing the audience. We can tell that the main story within this magazine is going to be Georgia Fowlers new project which is quoted at the top half of the dominant image and is also in the biggest style of writing so we can see this is the one that is going to headline the magazine the most making us intrigued to read. This also incorporates bathes enigma cods and the one it commonly uses within a magazine and also within this edition is the hermeneutic code due to there being a common idea of mystery within the front cover. This is detected because we don’t fully get an explanation of what is going to be included in Georgia’s article we are just given a subtle clue and this leaves a sense of mystery to the target audience intriguing them to further read I depth. Also there is an indirect mode of address shown within the text of this magazine however there is more of a direct mode of address within the dominant image as she is directly looking at the audience which is a use of the gaze.

Within this digital magazine, there is a very creative aesthetic within how they represent their fashion ideas and also how they represent the season of spring as a whole. The target audience within this double page spread would be aspirer’s demographics due to them wanting to aspire to be like the models wearing the spring themed clothing. Starting off with the colours used is a rainbow theme across the first half of the spread maybe setting the tone of the spring theme. Spring incorporates a large scale of colors within its season including in nature. When we look closely we see behind the models multiple types of flowers that run along during spring time giving it a stronger theme of spring looks. The models are made to portray a true shadow of a flower and this gives off ideologies of beauty, elegance and naturalistic fashion. All of these ideologies is that the target audience of women want to aspire to be. This is why this flower theme could be incorporated to the target audience. The headline of this double page spread which is ‘shop right now’ is almost a demand towards the target audience and telling them they need to shop these fashion trends. And thinking about this, pages in magazines to do with fashion, seem to influence the sense of style each season and this is how trends are formed so we could portray fashion magazines as influencers. Within this double page spread, the multiple kickers act like subheadings and also captions. The kickers surrounding the images of the models, explain about the outfit and give the audience an additional piece of knowledge about the fashion statements which can educate a viewer and incorporate the demographics of an aspirer to be like this model and continue these fashion trends which is what this magazine wants the audience to take from it. The strapline for this article is a basic ‘spring 2018’ and this educates the target audience of what these outfits are aimed towards and the colours that can be brought into fashion within that season. Although it’s a very subtle strapline, we are clear about what this article spread is going to be based upon. Within this article, we get multiple by-lines due to the photographer of ach one of these images having credits for producing these images or the article wouldn’t be there for the target audience to aspire from. Another common factor we can see is the gutter lines being used in a different way. The gutter lines used are separated by different images of the models and between these two pictures, acts like an alley way and there are short pieces of text to feed off to the audience and this is a positive factor as it doesn’t make the amount of content on the page look messy. This may be done as the producers may want the target audience’s attention to go to the multiple images before following on with additional information. To help to avoid confusion, there are page numbers included so you know as a viewer which pieces on the spread page comes first and this continues throughout. It gives a neat look to the magazine and helps it take on a professional look within the fashion genre. It looks well thought out. There is a slight idea of the semantic code within this double page spread as fashion based audiences will look within the colour combinations and automatically connect the bright colours with spring and them knowing it’s a spring based magazine will instantly give off the spring fashion vibes to its target audience so the colour scheme is an automatic signal for spring to these targeted audiences in the fashion world. This double page spread would usually have a drop cap included within the text however this double page spread seems to give off a more fun and bubbly look rather than sophistication. If this double page spread was less colourful it may have included less images and more text which then would have impacted if there was a drop cap put in place to start the text off however, it isn’t used within this version for a purpose. There is a lot of larger pieces of texts within the image section on the right hand side which are the names of the models posing in the spring clothing style. These could be a replacement of pull quotes as they are about the models and these models could be using this as a pull quote style as if they are telling the audience their name rather than the audience having to dig deep and find out who they are.

Positives within digital magazine marketing are overall that digital magazines are much cheaper than printing thousands of the same magazine copy meaning digital distribution costs are a fraction of conventional media distribution. Due to it being digital, its overall circulation can be a global coverage where anyone can see it and has a subscription potential worldwide. Having these magazines online allows brand exposure which is ideal for any marketing industry as it goes directly to its target audience worldwide. For companies, digital is easy and cost effective and is an easily paid distribution for any company distributing digitally. In modern eras, we like to be eco- friendly and this problem has risen greatly over the past decade. This therefore means digitally marketing these magazines will be better environmentally making economy better. Negatives of this distribution is it can be harder to read due to having to zoom in and out and there may be a layer added on the magazine causing confusion to readers.

The purpose of this print fashion magazine is to attract fashion fans to indulge in some inspirational fashion designs and inform the target audience of the fashion going on in November. As we can see, the target audience for this magazine is addressed within the masthead as it includes the word ‘teen’ which we can then associate with teenagers. Reflecting upon the teenage target audience, the colour scheme sets an innocent tone to the magazine as there is use of limited pastel colours such as pink and blue. These colours come across as quite basic and childish colours and we usually do associate these colours with children, which in this case, our audience is children. The colours pink represent a sense of femininity within the magazine maybe proving the main target audience is the female audience. However, the blue could indicate a sense of personality and that the target audience may not actually be this stereotypical female target audience and that different character types such as boys within the modern era may be also interested in learning these fashion tips from teen vogue. The dominant image also supports the target audience as it is a young woman and as teenagers we aspire to be like a young role model like shown on the main cover. This model on the front cover is showing quite a teenage style due to her bows on her shirts and also her posture within the photo seems more awkward than an adult based fashion magazine would be. The confidence within the teen editions is a lot less than the adult vogue and this may show comparison of age between the two. The codes and conventions within the magazine start off with the subheadings are giving the audience a sense of hope that this magazine can give them what they’ve been looking for such as ‘cool style’ and ‘beauty scoop’ as this is what will intrigue them to read the magazine further. This dominant image on the front can represent a role model and all the good subheadings about that person, can make that teenage target audience aspire to be who they want to be which will be most likely like the person shown. The masthead of this magazine which is ‘teen vogue’, is overlapping the dominant image of the model which could represent that the producers want this name to stand out in the crowd and be the first thing the reader looks at rather than the photo. The positive thing is we can still see a good portion of the dominant image so as a viewer we seem to look past this as if it’s normal for vogue based magazines which usually it’s not set out this way. There is a secondary lead within this front cover which intrigues the audience further. The plug used just below the mast head gives a lure about getting the ‘prettiest hair ever’ however not elaborating much further onto the subject which lures the reader in to find out more. Also the idea of using this plug is so that its where our eyes are drawn to first and that’s done by producers so that we make sure we look there first and not elsewhere because they see that topic most important on that front cover so that colour behind the text makes it stand out to an audience. The subheadings within this article are quite teenage centered as it includes ‘cool style’, ‘loss of friends’ and ‘career tips’. All of which, a teenager should be starting to focus on and this may be done just after an academic year has begun as some people may face these troubles in school and this is maybe why this type of magazine is published not long after schools starts. The kicker following the dominant image, is the subheading ‘it girl, Alexa Chung’ which educates the reader who is on this magazine and who it will be centered around. The hermeneutic code is used in this front cover as there is a sense of mystery given off through the subheadings not being explained in great deal leaving the reader the wonder about what could be inside and this could be done purely so it is read by its target audience. There is a direct mode of address within the dominant image as she is looking at us which is an example of the gaze, and then there isn’t a direct mode of address within the text as it doesn’t use the personal pronouns to address it to us.

Within this double page spread of the teen fashion magazine, we can automatically see there is a lot to this spread as there is a stand first before the article is brought into action. There is a little piece of text to give us a brief over view of what that article is about and this could be done as teenagers don’t usually enjoy reading unless it’s a good piece of content and this allows the audience to establish if they are interested or not. Following on from the stand first is a drop cap to indicate to readers that this is where the text begins. The pink and blue colour scheme within the spread is continued from the front cover giving it that innocent look as well as the images within the spread backing this up as Ariana Grande is looking innocent and in a very much teenage like outfit. This could set personality to the viewers and make them feel more in touch with the model and its story. The alleys of text are set out neatly so that the content doesn’t get mixed up by younger viewers. This neat look helps to make it look professional and to teenagers that it may be a serious topic to talk about. There are kickers surrounding the images to inform us of who it is and also gives us additional information about that model maybe help peruse that person as a role model to the younger viewers. We have a model within the image that is a very well-known music artist so this is already a role model for the younger target audience as the music Ariana Grande produces is aimed at teenagers. The gutter lines of the text make the page look less mess and gives it a structure so that we can clearly see the information as well as the images. The colour within this double page spread continues to occur following the magazine front cover as there is use of pinks and blues which gives off the innocent vibes surrounding the model in the images who we all know is a very sophisticated role model to children which is perfect to reflect on this children’s magazine. There are a lot of captions within the spread surrounding the photos and these are examples of plugs due to them having a shape behind the text representing its importance and also with the idea of using a speech bubble we can see this may be a pull quote from the model and what inspiring things she may have said that the producer wants younger people to follow to set a good example.

Positives of print magazines are that it’s a more comfortable reading experience and a more strategic read. Also print publications tend to be more stable because their technology doesn’t change at a fast pace. Another positive is that you can travel anywhere as it is portable and you don’t have to keep waiting for the magazine to download and pictures don’t need time to download and also in worst case scenario, the print publications don’t have software that crashes. Negatives of print is can’t sell more than subscriptions and magazines aim for a particular target while online is able to reach all.

Overall I think if we keep continuing to enjoy digital magazines, printing magazines is going to end up in a decline and may stop which will break off a part of life for people that’s been happening for years. There are more pros to cons when it comes to the digital magazine and they are quite a good way of reading magazines however personally I found the m hard to find and I couldn’t find the right one or a nice one id want to read. Also I think there is more choice within your local shop of magazine and you can fully view them before buying so you are definitely invested in what you are reading. However it can become a bit annoying when it comes to the wear and tear of a print magazine which means people may switch to digital. In my opinion id still buy a print magazine so I am positive if I want to buy it or not and I can reassure myself it’s definitely worth the money and for me this was hard to do within the digital magazine.

the comparisons with distribution of a print magazine and digital magazine is quite different. For a print magazine the distribution can mean readers can pick up a copy of the magazine in supermarkets, clothing shops and maybe sometimes gigs depending on the genre of that print magazine. also print magazines will target a wider audience as people go to shops more often than shopping online for content such as magazines. Within digital distribution there is a publishing company that can transfer your magazine product onto their websites where a reader can freely skip to pages they are more interested an they are easier to work with. You can get these digital magazines from apps also however some apps do not support a digital magazine product as some buttons on their device doesn't correspond to the movement on the app. this leads to frustration so things such as websites are more reliable to distribute digital magazines.