digital vs print magazine assignment learning aim A

The purpose of this glamour magazine is to inform readers about the latest top fashion tips of spring 2018. At first glances you can see that the colours used are a white and copper toned theme. These are colours associated with spring and we can see that the target audience will be women as it is a women’s based magazine, supporting this is the dominant image of the woman. The codes and conventions of the layout of this fashion magazine are set out with a theme within the headline and the main cover line are both set out the same with the same font and format of colour which is like a copper mixed with a gold colour which women like to use these colours a lot around wedding seasons maybe contrasting with the white dress the model is wearing. This colour combination with the gold headings and white background portrays a wedding theme which could present a hierarchy of self-love within this article. The sub headings of the article topics are surrounding positivity and self-love and examples of these are ‘smile goals’ and ‘pride and joy’ which reflecting onto the reader, this therefore makes the dominant image of the woman a role model. The layout of the mast head or magazine company name in this instance, is took over by the dominant image of the model as her head covers multiple letters, however we can till identify the company name as the letters we are able to see is easily recognizable and this magazine is known as a common published magazine so it will be quite popular and easy to recognize. Keeping on the subject of the dominant image, the model is showing facial expressions of happiness and positive style vibes. There is also a secondary lead within the front cover of the article which is the boldest subheading talking about the new project of Georgia fowler. This secondary lead will have been placed at the top of the front page due to the reader reading top to bottom and this is where their eyes will go first when reviewing it before buying it. This interests the leader more than they was just looking at the front cover. Having the text of this models name n larger writing, the secondary lead would overall be this models name as she is well known and this will be intriguing to fans also. The strapline for this front cover is placed at the bottom of the page in smaller writing compared to the mast head and also the subheading article story lines. This could imply that the strapline isn’t as important as any of the other text on the page however, it is still noticeable due to its importance and giving of the characteristics of a fashion magazine by using the word ‘fashion’ to address the audience of its genre. Although there is no proper caption to go with the dominant image of the model, there is a piece of text that could act upon this role as it tells us who the image is. The image showing the model is also supported by a subheading saying ‘Georgia Fowler’ which establishes who the person is and educates us as a reader. The kicker within this front cover is the subheading of ‘self-confidence’ and this is given off through the image as she is seen very happy and is giving off these connotations of being happy with herself maybe reflecting on a past struggle which is now overcome and showing the audience. We can tell that the main story within this magazine is going to be Georgia Fowlers new project which is quoted at the top half of the dominant image and is also in the biggest style of writing so we can see this is the one that is going to headline the magazine the most making us intrigued to read. This also incorporates bathes enigma cods and the one it commonly uses within a magazine and also within this edition is the hermeneutic code due to there being a common idea of mystery within the front cover. This is detected because we don’t fully get an explanation of what is going to be included in Georgia’s article we are just given a subtle clue and this leaves a sense of mystery to the target audience intriguing them to further read I depth.  Also there is an indirect mode of address shown within the text of this magazine however there is more of a direct mode of address within the dominant image as she is directly looking at the audience which is a use of the gaze.

Within this digital magazine, there is a very creative aesthetic within how they represent their fashion ideas and also how they represent the season of spring as a whole. The target audience within this double page spread would be aspirer’s demographics due to them wanting to aspire to be like the models wearing the spring themed clothing. Starting off with the colours used is a rainbow theme across the first half of the spread maybe setting the tone of the spring theme. Spring incorporates a large scale of colors within its season including in nature. When we look closely we see behind the models multiple types of flowers that run along during spring time giving it a stronger theme of spring looks. The models are made to portray a true shadow of a flower and this gives off ideologies of beauty, elegance and naturalistic fashion. All of these ideologies is that the target audience of women want to aspire to be. This is why this flower theme could be incorporated to the target audience. The headline of this double page spread which is ‘shop right now’ is almost a demand towards the target audience and telling them they need to shop these fashion trends. And thinking about this, pages in magazines to do with fashion, seem to influence the sense of style each season and this is how trends are formed so we could portray fashion magazines as influencers. Within this double page spread, the multiple kickers act like subheadings and also captions. The kickers surrounding the images of the models, explain about the outfit and give the audience an additional piece of knowledge about the fashion statements which can educate a viewer and incorporate the demographics of an aspirer to be like this model and continue these fashion trends which is what this magazine wants the audience to take from it. The strapline for this article is a basic ‘spring 2018’ and this educates the target audience of what these outfits are aimed towards and the colours that can be brought into fashion within that season. Although it’s a very subtle strapline, we are clear about what this article spread is going to be based upon. Within this article, we get multiple by-lines due to the photographer of ach one of these images having credits for producing these images or the article wouldn’t be there for the target audience to aspire from.  Another common factor we can see is the gutter lines being used in a different way. The gutter lines used are separated by different images of the models and between these two pictures, acts like an alley way and there are short pieces of text to feed off to the audience and this is a positive factor as it doesn’t make the amount of content on the page look messy. This may be done as the producers may want the target audience’s attention to go to the multiple images before following on with additional information. To help to avoid confusion, there are page numbers included so you know as a viewer which pieces on the spread page comes first and this continues throughout. It gives a neat look to the magazine and helps it take on a professional look within the fashion genre. It looks well thought out. There is a slight idea of the semantic code within this double page spread as fashion based audiences will look within the colour combinations and automatically connect the bright colours with spring and them knowing it’s a spring based magazine will instantly give off the spring fashion vibes to its target audience so the colour scheme is an automatic signal for spring to these targeted audiences in the fashion world. This double page spread would usually have a drop cap included within the text however this double page spread seems to give off a more fun and bubbly look rather than sophistication. If this double page spread was less colourful it may have included less images and more text which then would have impacted if there was a drop cap put in place to start the text off however, it isn’t used within this version for a purpose. There is a lot of larger pieces of texts within the image section on the right hand side which are the names of the models posing in the spring clothing style. These could be a replacement of pull quotes as they are about the models and these models could be using this as a pull quote style as if they are telling the audience their name rather than the audience having to dig deep and find out who they are.

 

Positives within digital magazine marketing are overall that digital magazines are much cheaper than printing thousands of the same magazine copy meaning digital distribution costs are a fraction of conventional media distribution. Due to it being digital, its overall circulation can be a global coverage where anyone can see it and has a subscription potential worldwide. Having these magazines online allows brand exposure which is ideal for any marketing industry as it goes directly to its target audience worldwide. For companies, digital is easy and cost effective and is an easily paid distribution for any company distributing digitally. In modern eras, we like to be eco- friendly and this problem has risen greatly over the past decade. This therefore means digitally marketing these magazines will be better environmentally making economy better. Negatives of this distribution is it can be harder to read due to having to zoom in and out and there may be a layer added on the magazine causing confusion to readers. 

The purpose of this print fashion magazine is to attract fashion fans to indulge in some inspirational fashion designs and inform the target audience of the fashion going on in November. As we can see, the target audience for this magazine is addressed within the masthead as it includes the word ‘teen’ which we can then associate with teenagers. Reflecting upon the teenage target audience, the colour scheme sets an innocent tone to the magazine as there is use of limited pastel colours such as pink and blue. These colours come across as quite basic and childish colours and we usually do associate these colours with children, which in this case, our audience is children. The colours pink represent a sense of femininity within the magazine maybe proving the main target audience is the female audience. However, the blue could indicate a sense of personality and that the target audience may not actually be this stereotypical female target audience and that different character types such as boys within the modern era may be also interested in learning these fashion tips from teen vogue. The dominant image also supports the target audience as it is a young woman and as teenagers we aspire to be like a young role model like shown on the main cover. This model on the front cover is showing quite a teenage style due to her bows on her shirts and also her posture within the photo seems more awkward than an adult based fashion magazine would be. The confidence within the teen editions is a lot less than the adult vogue and this may show comparison of age between the two. The codes and conventions within the magazine start off with the subheadings are giving the audience a sense of hope that this magazine can give them what they’ve been looking for such as ‘cool style’ and ‘beauty scoop’ as this is what will intrigue them to read the magazine further. This dominant image on the front can represent a role model and all the good subheadings about that person, can make that teenage target audience aspire to be who they want to be which will be most likely like the person shown. The masthead of this magazine which is ‘teen vogue’, is overlapping the dominant image of the model which could represent that the producers want this name to stand out in the crowd and be the first thing the reader looks at rather than the photo. The positive thing is we can still see a good portion of the dominant image so as a viewer we seem to look past this as if it’s normal for vogue based magazines which usually it’s not set out this way. There is a secondary lead within this front cover which intrigues the audience further. The plug used just below the mast head gives a lure about getting the ‘prettiest hair ever’ however not elaborating much further onto the subject which lures the reader in to find out more. Also the idea of using this plug is so that its where our eyes are drawn to first and that’s done by producers so that we make sure we look there first and not elsewhere because they see that topic most important on that front cover so that colour behind the text makes it stand out to an audience. The subheadings within this article are quite teenage centered as it includes ‘cool style’, ‘loss of friends’ and ‘career tips’. All of which, a teenager should be starting to focus on and this may be done just after an academic year has begun as some people may face these troubles in school and this is maybe why this type of magazine is published not long after schools starts. The kicker following the dominant image, is the subheading ‘it girl, Alexa Chung’ which educates the reader who is on this magazine and who it will be centered around. The hermeneutic code is used in this front cover as there is a sense of mystery given off through the subheadings not being explained in great deal leaving the reader the wonder about what could be inside and this could be done purely so it is read by its target audience. There is a direct mode of address within the dominant image as she is looking at us which is an example of the gaze, and then there isn’t a direct mode of address within the text as it doesn’t use the personal pronouns to address it to us. 

Within this double page spread of the teen fashion magazine, we can automatically see there is a lot to this spread as there is a stand first before the article is brought into action. There is a little piece of text to give us a brief over view of what that article is about and this could be done as teenagers don’t usually enjoy reading unless it’s a good piece of content and this allows the audience to establish if they are interested or not. Following on from the stand first is a drop cap to indicate to readers that this is where the text begins. The pink and blue colour scheme within the spread is continued from the front cover giving it that innocent look as well as the images within the spread backing this up as Ariana Grande is looking innocent and in a very much teenage like outfit. This could set personality to the viewers and make them feel more in touch with the model and its story. The alleys of text are set out neatly so that the content doesn’t get mixed up by younger viewers. This neat look helps to make it look professional and to teenagers that it may be a serious topic to talk about. There are kickers surrounding the images to inform us of who it is and also gives us additional information about that model maybe help peruse that person as a role model to the younger viewers. We have a model within the image that is a very well-known music artist so this is already a role model for the younger target audience as the music Ariana Grande produces is aimed at teenagers. The gutter lines of the text make the page look less mess and gives it a structure so that we can clearly see the information as well as the images. The colour within this double page spread continues to occur following the magazine front cover as there is use of pinks and blues which gives off the innocent vibes surrounding the model in the images who we all know is a very sophisticated role model to children which is perfect to reflect on this children’s magazine. There are a lot of captions within the spread surrounding the photos and these are examples of plugs due to them having a shape behind the text representing its importance and also with the idea of using a speech bubble we can see this may be a pull quote from the model and what inspiring things she may have said that the producer wants younger people to follow to set a good example.

Positives of print magazines are that it’s a more comfortable reading experience and a more strategic read. Also print publications tend to be more stable because their technology doesn’t change at a fast pace. Another positive is that you can travel anywhere as it is portable and you don’t have to keep waiting for the magazine to download and pictures don’t need time to download and also in worst case scenario, the print publications don’t have software that crashes. Negatives of print is can’t sell more than subscriptions and magazines aim for a particular target while online is able to reach all.

Overall I think if we keep continuing to enjoy digital magazines, printing magazines is going to end up in a decline and may stop which will break off a part of life for people that’s been happening for years. There are more pros to cons when it comes to the digital magazine and they are quite a good way of  reading magazines however personally I found the m hard to find and I couldn’t find the right one or a nice one id want to read. Also I think there is more choice within your local shop of magazine and you can fully view them before buying so you are definitely invested in what you are reading. However it can become a bit annoying when it comes to the wear and tear of a print magazine which means people may switch to digital. In my opinion id still buy a print magazine so I am positive if I want to buy it or not and I can reassure myself it’s definitely worth the money and for me this was hard to do within the digital magazine.  

the comparisons with distribution of a print magazine and digital magazine is quite different. For a print magazine the distribution can mean readers can pick up a copy of the magazine in supermarkets,  clothing shops and maybe sometimes gigs depending on the genre of that print magazine. also print magazines will target a wider audience as people go to shops more often than shopping online for content such as magazines. Within digital distribution there is a publishing company that can transfer your magazine product onto their websites where a reader can freely skip to pages they are more interested an they are easier to work with.  You can get these digital magazines from apps also however some apps do not support a digital magazine product as some buttons on their device doesn't correspond to the movement on the app. this leads to frustration so things such as websites are more reliable to distribute digital magazines.